Diablo IV: Find Your Sanctuary
Role: Art Director
Awards: 2023 The Young Ones One Show Shortlist (Print)
Why aren’t women targeted in large scale campaigns by AAA game developers when they make up nearly half the market? We set out to bridge that gap with a campaign that only targeted women, while also framing the hells cape setting of Diablo IV as a sanctuary for the perils of daily life.
Print Campaign
Full Campaign
This campaign was created solely for The Young Ones competition.